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Fitness Business and Marketing

LinkedIn: The basics

August 26, 2020August 10, 2020

Social media is an amazing tool for the fitness professional or educator, most of us spend a great deal of time interacting with clients and potential clients via a range of social media platforms.

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Tom Godwin
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Reviews

What I learnt from Bob Iger

August 18, 2020August 10, 2020

Bob Iger, CEO of The Disney Corporation, and one of the highest-paid CEO’s. His book is called Ride of a Lifetime and works through his history in the media and mainly his time at Disney.

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Fitness Business and Marketing

Referral marketing for personal trainers

March 6, 2017February 22, 2017

Getting referrals is one of the most powerful marketing tools that you have in your marketing tool box.  Referrals should be an essential part of your business and seen as an easy win.

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Fitness Business and Marketing

The perfect e-mail

December 9, 2016October 2, 2019

In my last article I looked at how important it is as a business owner to start to develop an e-mail list.  However, having the list and a growth strategy is only the first half of the battle.

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Fitness Business and Marketing

E-mail marketing for personal trainers (part one)

October 19, 2016October 19, 2016

One of the things that I wished I had known when I started out in business is the importance of a contact list… nowerdays an e-mail list.

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Fitness Business and Marketing

Snapchat for Personal Trainers

September 17, 2016September 30, 2016

Snapchat has become a highly popular social media channel, with a number of Snap-famous fitness figures dominating the platform.

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Fitness Business and Marketing

Instagram for Personal Trainers

July 7, 2016September 30, 2016

Instagram is a vital platform for the socially aware personal trainer to be active on, it hits the perfect demographic and has seen strong growth. This article takes the reader through the basics of the platform.

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Blog, Fitness Business and Marketing

Periscope for Personal Trainers

April 15, 2016September 30, 2016

Periscope offers an amazing opportunity for those in the fitness industry, as it allows you to give clients and potential clients the chance to interact with you on the go.

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Fitness Business and Marketing

What do you do to be different?

February 29, 2016March 3, 2016

It is a widely held opinion amongst the personal training community that the market is becoming ever increasingly crowded.

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Fitness Business and Marketing

Strategic thinking

February 12, 2016March 4, 2016

Strategic thinking is a much needed skill to help to develop a business, in the fitness world unfortunately this seems to be something that is sadly lacking.

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