Getting referrals is one of the most powerful marketing tools that you have in your marketing tool box. Referrals should be an essential part of your business and seen as an easy win.
Staff training is an area that is of vital importance to a fitness operator.
In my last article I looked at how important it is as a business owner to start to develop an e-mail list. However, having the list and a growth strategy is only the first half of the battle.
One of the things that I wished I had known when I started out in business is the importance of a contact list… nowerdays an e-mail list.
Snapchat has become a highly popular social media channel, with a number of Snap-famous fitness figures dominating the platform.
Instagram is a vital platform for the socially aware personal trainer to be active on, it hits the perfect demographic and has seen strong growth. This article takes the reader through the basics of the platform.
Twitter can be a powerful tool in building not only your own profile but also generating leads. One of the key things that I like to warn against when looking at Twitter is getting tied up in the follower count.
Periscope offers an amazing opportunity for those in the fitness industry, as it allows you to give clients and potential clients the chance to interact with you on the go.
It is a widely held opinion amongst the personal training community that the market is becoming ever increasingly crowded.
In this article we are going to look at how you the personal trainer can make your life easier, more productive but most of all save yourself some time that you could spend on other things! To do this we are going to lo