I have spoken a number of times about the importance of attending conferences and conventions in order to stay at the top of your game as a fitness professional.
I often talk to groups of new personal trainers, just making their way into the Fitness Industry. One of the most common questions I get asked about is potential earnings as a personal trainer in the UK.
Getting referrals is one of the most powerful marketing tools that you have in your marketing tool box. Referrals should be an essential part of your business and seen as an easy win.
Staff training is an area that is of vital importance to a fitness operator.
In my last article I looked at how important it is as a business owner to start to develop an e-mail list. However, having the list and a growth strategy is only the first half of the battle.
One of the things that I wished I had known when I started out in business is the importance of a contact list… nowerdays an e-mail list.
Snapchat has become a highly popular social media channel, with a number of Snap-famous fitness figures dominating the platform.
Instagram is a vital platform for the socially aware personal trainer to be active on, it hits the perfect demographic and has seen strong growth. This article takes the reader through the basics of the platform.
Twitter can be a powerful tool in building not only your own profile but also generating leads. One of the key things that I like to warn against when looking at Twitter is getting tied up in the follower count.