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Fitness Business and Marketing

Referral marketing for personal trainers

March 6, 2017February 22, 2017

Getting referrals is one of the most powerful marketing tools that you have in your marketing tool box.  Referrals should be an essential part of your business and seen as an easy win.

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Fitness Business and Marketing

The perfect e-mail

December 9, 2016October 2, 2019

In my last article I looked at how important it is as a business owner to start to develop an e-mail list.  However, having the list and a growth strategy is only the first half of the battle.

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Fitness Business and Marketing

E-mail marketing for personal trainers (part one)

October 19, 2016October 19, 2016

One of the things that I wished I had known when I started out in business is the importance of a contact list… nowerdays an e-mail list.

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Fitness Business and Marketing

Instagram for Personal Trainers

July 7, 2016September 30, 2016

Instagram is a vital platform for the socially aware personal trainer to be active on, it hits the perfect demographic and has seen strong growth. This article takes the reader through the basics of the platform.

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Blog, Fitness Business and Marketing

Twitter: Building a Following

April 28, 2016September 30, 2016

Twitter can be a powerful tool in building not only your own profile but also generating leads.  One of the key things that I like to warn against when looking at Twitter is getting tied up in the follower count.

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Blog, Fitness Business and Marketing

Periscope for Personal Trainers

April 15, 2016September 30, 2016

Periscope offers an amazing opportunity for those in the fitness industry, as it allows you to give clients and potential clients the chance to interact with you on the go.

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Fitness Business and Marketing

What do you do to be different?

February 29, 2016March 3, 2016

It is a widely held opinion amongst the personal training community that the market is becoming ever increasingly crowded.

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Fitness Business and Marketing

What’s your personal training niche?

March 15, 2013March 4, 2016

Moving on through the steps in setting up a successful personal training business, I am going to look at the importance of having and more importantly knowing your niche.

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Tom Godwin
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