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Blog, Fitness Business and Marketing

Twitter: Building a Following

April 28, 2016September 30, 2016

Twitter can be a powerful tool in building not only your own profile but also generating leads.  One of the key things that I like to warn against when looking at Twitter is getting tied up in the follower count.

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Blog, Fitness Business and Marketing

Periscope for Personal Trainers

April 15, 2016September 30, 2016

Periscope offers an amazing opportunity for those in the fitness industry, as it allows you to give clients and potential clients the chance to interact with you on the go.

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Fitness Business and Marketing

What do you do to be different?

February 29, 2016March 3, 2016

It is a widely held opinion amongst the personal training community that the market is becoming ever increasingly crowded.

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Articles/Writing, Fitness Business and Marketing

Making your life easier with on-line tools

February 24, 2016March 4, 2016

In this article we are going to look at how you the personal trainer can make your life easier, more productive but most of all save yourself some time that you could spend on other things! To do this we are going to lo

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Fitness Business and Marketing

Strategic thinking

February 12, 2016March 4, 2016

Strategic thinking is a much needed skill to help to develop a business, in the fitness world unfortunately this seems to be something that is sadly lacking.

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Fitness Business and Marketing

The art of the interaction: how meaningful gym floor interactions boost business

January 7, 2016March 4, 2016

One of the keys to successes on the gym floor is having a positive relationship with the members. By being a key part of the community within your organisation you are able to promote yourself via word of mouth.

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Fitness Business and Marketing

The gym sales team?

June 27, 2013March 4, 2016

Following on from last week where we talked about some of the methods you as a personal trainer can use to improve your visibility on the gym floor and therefore sales.

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Fitness Business and Marketing

Gym floor marketing

June 20, 2013June 11, 2016

There seems to be a common misconception that they key method for gym based personal trainers to sign up new clients is to walk the floor and basically hard sell free taster sessions.

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Fitness Business and Marketing

How do you set your prices?

May 2, 2013March 4, 2016

Last week we looked at how you establish your product range based on your client profile, now for possibly the scariest bit…setting the prices.

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Fitness Business and Marketing

What is your product range?

April 18, 2013March 4, 2016

In this next installment of the key steps to setting up your personal training business we are going to look at how you translate your client needs and your knowledge of what your competitors are doing into a focused pro

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