I have been toying around with setting up a group aimed at Fitness/Leisure educators for a while now.
I am a strong believer in the importance of fitness, exercise and wellbeing in general being inclusive.
Strategic thinking is a much needed skill to help to develop a business, in the fitness world unfortunately this seems to be something that is sadly lacking.
Recently I was having a conversation about innovation and how new media can be used in the education of fitness professionals.
As a modern personal trainer there is much more to running your business than just delivering personal training sessions. A modern fitness professional needs to have a wide range of skills and wear many hats.
In the modern world of internet marketing, having a blog is a vital part of creating valuable and most importantly sharable content.
Being gym based as a personal trainer there can be limited chance to market yourself, with most gyms having stringent rules about posters and fliers.
If you think back to when you did your personal training course you will remember that as part of your assessment you were asked to do an evaluation.
One of the keys to successes on the gym floor is having a positive relationship with the members. By being a key part of the community within your organisation you are able to promote yourself via word of mouth.
As personal trainers we are in the business of goal achievement, we are there to help our clients to get to their health and fitness goals.